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| AREAS OF STRENGTH |
|
 |
 |
Successful track record of managing numerous
projects and responsibilities. |
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Identify and implement print/packaging cost reductions. |
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Negotiates quote requests from various production suppliers,
photographers, printers, and translators. |
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Manage creative projects from concept to completion. |
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Translate marketing objectives into creative strategies. |
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Execute/oversee visual design, setting and maintaining design
standards. |
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Strategic
thinker, anticipates future consequences, broad knowledge
and perspective, future oriented, creates competitive / break
through strategies and plans, connects strategies to creative
solutions. |
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| SOFTWARE SKILLS |
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Adobe Photoshop CS3 |
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Adobe Dreamweaver CS3 |
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Microsoft Word |
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Adobe Illustrator CS3 |
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Adobe
Acrobat 8.0 |
|
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Microsoft Excel |
|
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Adobe
InDesign CS3 |
|
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Quark
Express 6.1 |
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Microsoft
PowerPoint |
|
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Adobe
Image Ready CS3 |
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HTML,
XHTML, XML |
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Currently
Learning Adobe Flash CS3 |
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| CAREER
DEVELOPMENT |
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Freelance
Design / 2008 - Present
/ Marietta, GA |
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Currently
working as a freelance artist, types of jobs include logo
design, websites, html e-mails, social media marketing, copy
writing, and branding. |
 |
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Talk
Toolbox™ / 2006 - 2008 / Alpharetta, GA |
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Art / Marketing Director |
|
|
Hired
as a freelance artist and marketing consultant in 2005.
I created the Talk Toolbox logo, corporate branding materials,
researched possible target markets, and implemented target
marketing strategies through advertising. Hired as
a full time
art and marketing manager in 2006, Sales have tripled
directly through advertising efforts and a strong web presence. |
|
|
|
CAMP
Healthcare / 2001
- 2005 / Atlanta, GA |
|
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Art
Director |
|
|
Recruited
to run an in house art department for an international
healthcare manufacturing company. As Art Director, I worked
with the CEO and Marketing and Product managers from the
US, Canada, Ireland, and UK offices. Collaborated on product
launches,
design strategies, advertising goals, and company image.
Along with my design responsibilities, I hired, assembled,
and
supervised
teams of freelance designers, photographers, and computer
programmers to work on projects throughout my four years
at CAMP Healthcare.
|
| |
|
|
Organized
and created a search engine friendly website for
CAMP Healthcare. This process involved developing
and holding a workshop entitled “How To Write Effectively
For The Web” for the Marketing team. Lead and coordinated
meetings on the content and design of the website. Integrated
SSL Web Certificate with VeriSign®. Highlight sections
of the initial website launch included product catalogs
and registration with payment for education courses and
credit applications.
Designed
of a password secure “
Dealer Marketing Resource” section of the website
followed initial launch. This section contained product
images to download in low, medium, and high resolutions,
logos including vector art, ad slicks, pricelists,
product literature,
and information
about current promotions. This has proven to be an
effective tool for the sales force, dealers, and
customer service.
|
|
Creatively
lead and organized the development of branding new
consumer product lines including Expressly Yours™,
CPOP™, Evenly You™, Harmony Products and
Simplx. The development included product color, logo
design,
packaging, direct
mail, literature, posters, tradeshow displays, magazine
ads, plan-o-grams, and more. |
|
|
|
|
A
Katy Company / 1996
- 2001 / Atlanta, GA |
|
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Art
Director / 1998 - 2001
Graphic
Designer / 1996 - 1998
Intern / 1996
|
|
|
A
Katy Company, also known as Wilen Professional Cleaning
Products, is a manufacturer of cleaning products. Hired
as a graphic designer in 1995, I was promoted to Art Director
in 1998. This position consisted of working closely with
the Director
of Marketing and the CEO. Responsibilities included one direct
report and hiring of contract designers to help with retail,
commercial,
and private label divisions. This was a fast paced, deadline
driven position where heavy catalog and packaging design
demanded a creative but quick turn around. |
| |
|
|
Created
retail packaging and consumer literature for sister
companies such as Continental Manufacturing, Contico,
Woods, Glit/Microtron/Loren, Disco, and Gemtex.
Retail packaging can be seen in Home Depot, Lowes,
ACE hardware,and Restoration Hardware stores.
|
|
Played
key role in meeting with private label clients, interpreting
their design needs, and producing a “private
label package” consisting of customized catalog
and package design. |
|
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| CONTRACT
WORK |
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Huddle
House
(Corporate Office) |
|
|
American
Business Women’s Association |
|
|
Atlanta
Jewish
Community Center |
|
|
Forge
Publishing |
|
|
Red Bandanna
Pet Food |
|
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Ruff House
Inc. |
|
|
The Magnet
Group |
|
|
Flint
River Ranch |
|
|
MerryMac
Dog Training |
|
|
TruLife |
|
|
Eisen
Family Chiropractic |
|
|
Beastie
Darlings |
|
|
Hunleigh Healthcare |
|
|
Mines And Yours Designs |
|
|
Talk Toolbox |
|
|
Sellera |
|
|
Debitran |
|
|
The Canine Ranch |
|
|
Lafitte
Mop |
|
|
The Dog's
Place |
|
|
National Retail Services |
|
|
Golf Shoe Caddy Co. |
|
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Edelin Solutions |
|
|
Wireless Up, LLC |
|
| EDUCATION |
|
BFA, Concentration in Graphic Design, Western Carolina
University, 1995
|
| Continued Education |
|
|
|
HTML
Course, Art Institute of Atlanta |
|
|
Dreamweaver
Workshop, Art Institute of Atlanta |
|
|
Adobe
PDF Workshop |
|
|
PowerPoint
Workshop |
|
|
VTC Online
Training |
|
| CONFERENCES
AND SEMINARS |
|
|
|
HOW
Design Conference |
|
|
NAPP
(National Association of Photoshop Professionals) Seminar |
|
|
Fundamentals
Of Effective Project Management |
|
|
Leadership
And Supervisory Skills For Women |
|
|
Powerful
Communication Skills For Women |
|
|
